With
the rapid advancement of technology in our modern era, internet and social
media had become a very integral part of our life. Internet and social media
provided us with faster information exchange making it easier to spread news
and information around the world. Accompanying the habit of people sharing news
on their social media websites, it has made social media one of main sources of
world news for the internet savvy. However with the ease of news sharing and
lack of regulation, there is a stark increase of news spreading throughout
social media regardless of the truthfulness of it. False news would then give
rise to false information which is detrimental to the society and in some cases
causing social and economic loss to the country.
The
spread of false information of the Ebola virus in the United States of is a
great illustration of the negative effects of social media. In most
cases, the rumours of the Ebola virus are widely exaggerated such as its death
rate being an astounding 90 percent (McLysaght, 2014).
All these rumours have caused an irrational fear of the virus, leading to
social and economic losses which are caused mainly by the fear of the virus and
not the virus itself (Marcelo, 2014). To address this problem, the White House
and the Centres for Disease Control and Prevention (CDC) have attempted to
educate the public of the true nature of Ebola by releasing public statements
on mass media such as the news and the newspapers (Edelman 2014). Howevere CDC and
White House efforts to calm the fears by announcing public statements on the
news are not as effective. These efforts do not target the ill-informed people
who usually do not watch the news in the first place.
Due to the ineffectiveness of the current
solution, a better solution would be for the government to conduct a viral campaign on social media
platforms to target these social media savvy people. Another solution would be
to have seminars in schools and public places such as shopping malls.
The first
solution, which is to conduct viral campaigns
on social media sites, is to target and educate these
social media savvy people who are spreading the false rumours in the first
place. One way is to create a very interesting video featuring some of the
popular artistes from the music industry talking about the true nature of the
Ebola virus. A very good example of a viral campaign can be seen from
Singapore’s ‘Sar-Vivor Rap’. It is a song performed by the iconic Singapore
drama character Pua Chu Kang played by Gurmit Singh in 2003. The ‘Sar-Vivor
Rap’ managed to squeeze all the important information about Severe Acute
Respiratory Syndrome (SARS) virus which was a cause of worry in Singapore at
that time into a 4 minute rap. Being humorous and catchy, the song became an internet
sensation and a common topic of discussion in Singapore in a short span of
time. Through this example we could see the effects of a social media viral
campaign, and which at that time was more effective than any public
announcement the Singapore government could give. This confirms the
practicality of such a campaign.
Another
solution would be to have seminars in schools and public places such as
shopping malls around the country by health officials. The students and the
shoppers would less likely leave half way through the seminar. This enables the
officials to bring across their point, informing the students and shoppers
about the true nature of the virus. Another benefit of this arrangement is that
the students and shoppers could ask questions on the virus, thus debunking the
many speculations and rumours surrounding the virus once and for all. When the
students and the members of the community centres return home, they educate
their families regarding the information they gathered earlier. By doing so the
seminar would be able to reach out to a wider audience other than just the
students or the shoppers, making it an economical solution to the problem.
In
conclusion, the problem faced by the White House and the CDC looks tough
because the rumours are spreading like wild fire on the social media platforms
fuelling the fear caused by the virus. However, by taking on some unorthodox
methods such as conducting a viral social media campaign to spread the correct
information and having seminars in schools and community centres, the CDC and
the White House could disperse the vast amount of speculations and rumours that
surround the virus. This would reduce the social and economic losses caused by
the Ebola virus due to fear, by showing the public that the Ebola virus is not
as fearful as described in the rumours.
Reference
Mulvey, J. (2015). Why Fear Spreads
Faster Than Facts on Social Media. Retrieved April 4, 2015, from
http://blog.hootsuite.com/citizen-engagement-crisis-management-on-social-media/
Edelman, A. (2014). White House,
health officials try to calm a terrified public over Ebola outbreak fears.
Retrieved April 4, 2015, from
http://www.nydailynews.com/news/politics/white-house-health-officials-calm-terrified-public-ebola-outbreak-fears-article-1.1963948
World Health Organisation. (n.d.). Health
sheet on the Ebola virus. Retrieved April 4, 2015, from
http://www.who.int/mediacentre/factsheets/fs103/en/
McLysaght. (2014) Ebola: Misinformation
can spread like virus. Retrieved April 4, 2015, from http://www.irishexaminer.com/viewpoints/analysis/ebola-misinformation-can-spread-like-virus-285367.html